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Ingrid Bergquist, Business and Marketing Education, Human Resource Development

Marketing Intern at North American Sports Group

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How did you learn about this position?

I learned about this summer internship opportunity when two representatives from North American Sports Group came to my Teaching Marketing Promotion class. I learned about and then went to a walk-in interview they were hosting that same day. After the initial in person interview, I had an interview over the phone and a final interview via Skype.

Describe your position.

The other marketing interns and I were in charge of managing of all social media platforms for the company's various sports entities. This included running the company's Twitter, Facebook, Blog, Instagram, and Pinterest efforts. I got the chance to create Google Ads and monitor the analytics. At the events, I took photos and videos then edited and posted to them social media platforms. I also conducted surveys, tabulated the results which were then used in a variety of ways.

What do you most enjoy about your position? What are some of the challenges?

I greatly enjoyed getting the chance to help run the Kick It 3v3 soccer tournaments. It was a wonderful opportunity for me to improve my customer services skills. It was challenging, yet thrilling, to move to a different part of the country for the summer.

How does your position fit with your long-term career goals?

Long term I want to focus on marketing, product development, management as well as communications. I aim to become a multi-faceted marketing professional; North American Sports Group helped me gain experience and confidence in communications, marketing, branding, sales, public relations and project management.

During your job search, how did you make yourself stand out to employers?

After I was hired, my employer mentioned that I was one of the few students who had demonstrated great positivity and enthusiasm throughout the interviews. My advice to other students is to show the employer that you are interested and have a desire to be in the position they are offering. Let the employer know why and how you could be an asset to their organization.

What did you find to be the most helpful during your internship/job search process?

GoldPASS is a great resource for students to utilize. GoldPASS is the U's online database to help connect students and alumni with employers, volunteer organizations, and internships across the country. My employer contacted GoldPASS to set up walk-in interviews. After the brief interview, I went on GoldPASS to learn more about the company and finish my application process.

Do you have any tips to share with other students about your experience?

Make the most out of every interview, internship and job experience you get. Sometimes it takes learning what you do not want to do career wise in order to find what truly interests you.

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