LaVoi comments on new women-focused ESPN initiative
As Laura Gentile and fellow ESPN executives batted around ideas for pockets of expansion inside the sprawling company, there appeared to be an opportunity to target female athletes more extensively. High school sports would be an important part... "Nobody's done this right yet, and they have a real opportunity," said Nicole LaVoi, Tucker Center Associate Director and Lecturer in the School of Kinesiology. Female sports receiving focus on the revamped ESPNRise.com include basketball, softball, soccer and lacrosse. Read more at Media Post News ...