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Ross to present at sport marketing conference

Stephen RossSteve Ross, Ph.D., associate professor in sport management at the School of Kinesiology, along with colleagues from Towson University and University of Miami has had two papers accepted for the 7th Annual Sport Marketing Association (SMA) conference. Ross and colleagues will present "The impact of brand extensions on the brand associations of a professional sports team" and "Brand Personalities across the Big Four: Positioning Leagues for Differentiation" at the conference in Cleveland, Ohio, October, 28-30, 2009.

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