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Affliated Tucker Center Scholar to be Published in SMQ

heather-bw.pngAffiliated Tucker Center scholar Heather Maxwell is the lead author of a paper titled "Signage vs. No Signage: An Analysis of Sponsorship Recognition in Women's College Basketball", which will appear in Sport Marketing Quarterly (SMQ).


Posted by College of Education and Human Development on November 23, 2009 1:22 PM |

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