Yoo, Huberty, and Shreffler present at Sport Marketing Association Conference
Sport Management doctoral students, Jinhee Yoo, Lana Huberty, and Megan Shreffler, each presented peer-reviewed research studies at the annual Sport Marketing Association Conference in Houston, Texas, October 26-29.
Huberty, L., Shreffler, M., Yoo, J., Brownlee, E. & Ross, S. (2011). Motivations behind Fantasy Football league participation.
Huberty, L. Shreffler, M., Yoo, J., Brownlee, E. & Ross, S. (2011). Establishing a strategic view of sports events: Multiphase brand experience.
Walsh, P., Chien, C., & Ross, S. (2011). Sport teams as brand extensions: A Case of Taiwanese baseball
Shreffler, M., Huberty, L., & Ross, S. (2011). Personal experience transference: The impact of word of mouth in intercollegiate sport
Yoo, J., Ross, S. & Brownlee, E. (2011). A conceptual model for understanding online purchase intentions of licensed sport merchandise.