University of Minnesota
Driven to Discover

Yoo, Huberty, and Shreffler present at Sport Marketing Association Conference

Sport Management doctoral students, Jinhee Yoo, Lana Huberty, and Megan Shreffler, each presented peer-reviewed research studies at the annual Sport Marketing Association Conference in Houston, Texas, October 26-29.

Huberty, L., Shreffler, M., Yoo, J., Brownlee, E. & Ross, S. (2011). Motivations behind Fantasy Football league participation.
Huberty, L. Shreffler, M., Yoo, J., Brownlee, E. & Ross, S. (2011). Establishing a strategic view of sports events: Multiphase brand experience.
Walsh, P., Chien, C., & Ross, S. (2011). Sport teams as brand extensions: A Case of Taiwanese baseball
Shreffler, M., Huberty, L., & Ross, S. (2011). Personal experience transference: The impact of word of mouth in intercollegiate sport
Yoo, J., Ross, S. & Brownlee, E. (2011). A conceptual model for understanding online purchase intentions of licensed sport merchandise.

Ms. Huberty and Ms. Shreffler are advised by Prof. Stephen Ross. Ms. Yoo is co-advised by Prof. Ross and Rayla Allison, J.D., sport management lecturer.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

College of Education & Human Development | 612-626-9252 | 104 Burton Hall, 178 Pillsbury Dr SE, Minneapolis, MN 55455

© 2012 Regents of the University of Minnesota. All rights reserved.
The University of Minnesota is an equal opportunity educator and employer.