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Ross on Minnesota's NASCAR sponsorship investment

Ross20030617.jpgDr. Stephen Ross, School of Kinesiology director of undergraduate programs and associate professor of sport management, was quoted in a Fox9.com piece on NASCAR, "5 Minnesota Companies Invest in NASCAR Sponsorship Deals: Big brands make bold entrance on big racing stages." Ross points out how NASCAR fans are typically much more brand loyal than those fans of, for example, football.

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