University of Minnesota
Driven to Discover



espnW article on changing attitudes toward "sex sells" quotes LaVoi & Fink

Janet FinkNicole M. LaVoiDr. Nicole M. LaVoi, School of Kinesiology faculty and associate director of the Tucker Center, and Tucker Center Affiliated Scholar Janet Fink, University of Massachusetts—Amherst, are quoted extensively in an espnW.com story on sex selling women's sport, "Sex Sells? Trend May Be Changing." LaVoi, Fink, and Kinesiology faculty and Tucker Center director Dr. Mary Jo Kane's groundbreaking research on the presentation of female athletes in the media and the disconnect between marketing's message and the target audience response. In sum, sex sells sex, not women's sports.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

College of Education & Human Development
cehd@umn.edu | 612-626-9252 | 104 Burton Hall, 178 Pillsbury Dr SE, Minneapolis, MN 55455

© 2012 Regents of the University of Minnesota. All rights reserved.
The University of Minnesota is an equal opportunity educator and employer.