espnW article on changing attitudes toward "sex sells" quotes LaVoi & Fink
Dr. Nicole M. LaVoi, School of Kinesiology faculty and associate director of the Tucker Center, and Tucker Center Affiliated Scholar Janet Fink, University of Massachusetts—Amherst, are quoted extensively in an espnW.com story on sex selling women's sport, "Sex Sells? Trend May Be Changing." LaVoi, Fink, and Kinesiology faculty and Tucker Center director Dr. Mary Jo Kane's groundbreaking research on the presentation of female athletes in the media and the disconnect between marketing's message and the target audience response. In sum, sex sells sex, not women's sports.