Kihl and colleagues to publish in Journal of Sport Management
Lisa Kihl, Ph.D., associate professor of sport management in the School of Kinesiology, and her colleagues, Dr.'s Kathy Babiak (University of Michigan) and Scott Tainsky (University of Illinois), have had an article accepted for publication in the Journal of Sport Management. The article, entitled "Evaluating the implementation of a professional sport team's corporate community involvement initiative," examines the quality and process of a professional sport team's corporate social responsibility (CSR) initiative. This research highlights challenges in quality of program implementation within the partnership agreement, the ecological context, protocol and implementation, and target population. An iterative model of program evaluation was proposed to help professional sport teams in evaluating the delivery of CSR initiatives.