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June 28, 2007

Response to "Society's Need for a Queer Solution"

This was an interesting paper. I found myself agreeing and then disagreeing, back and forth as I read it. I certainly agree with the authors stance that all people deserve the same degree of respect, freedom from ridicule and stereotyping. I have several gay friends who are all wonderful people and have so many more interesting/distinctive traits that should be the things that define them as opposed to their sexual orientation. However, I couldn't help feeling like Mehta began to stretch for examples to illustrate her argument as she got toward the end of the discussion, particularly of Will & Grace. I say this as no particular fan of the show. I've always felt that the Jack character was over-the-top and that they were getting way too much mileage out of Will and Grace as buddy/competitors. I guess what I am saying is that although the author critisized the show for being too mocking of homosexuality and alternative gender roles, she really didn't offer any other solutions. It seems to me that no matter what a character says or does, she will find a way to say that that too was unrealistic or unfair depiction.

June 13, 2007

"Diet Coke's Underwear Strategy" -RR

The two authors definitely use different approaches in these works. Gray's style is analytical while Walker's writing here is critical. By critical I don't necessarily mean negative, but that he is doing a critique of the ad. In this case it seems to be not entirely positive. I haven't seen the ad that he is writing about, but I would have to agree with the way he questions the comparison of old underwear to Diet Coke. He seems to find the idea of old underwear as nostalgic and comforting a bit creepy. I don't find the comparison troubling, but to me it's just arbitrary. Even if you buy into the notion of positive associations with worn-out undies, there is a bit of a stretch I think from there to the "comfort" of a Diet Coke. The two are so different and unrelated. Maybe it's just me because I didn't grow up drinking Coke, diet or otherwise. My interpretation is that the intended audience for the ad is actually existing, longtime Coke drinkers. You would have to drink a lot of Coke over a long period to have a relationship with it that was anything like comparable to underwear.