If you are like me, you are often asked to rate your level of satisfaction with quality -- at the doctor's office, at restaurants, at the service station, while shopping online. This practice takes extra time and resources both on the part of the provider AND on the part of the participant.
So why do so many businesses and organizations want to know our opinions about their service, product or program?
The answer is deceptively simple. High satisfaction is a key sign that program participants will continue their participation in the program.