Pseudoscience

Obviously being chapter one this section gave me a brief overview of the entire book. The chapter contained enticing little bits and pieces that kept me wanting to skip to those chapters to read the more interesting things. I contained myself.
In this chapter "Pseudoscience," was touched on briefly. Pseudoscience is claims that are made, and seem scientific, but are not true. The first thing that came to my mind was Proactiv Facial Cleansers. It may have worked for you, but for everyone I know who has tried it, from me who washes their face to prevent break outs to those who wash their face because they have break outs already, it has not worked.
Here's a Proactiv Commercial: http://video.nytimes.com/video/2010/05/04/business/1247467767739/proactiv-commercial-with-katy-perry.html
Their selling techniques in the commercials on television are more of an example of Pseudoscience. Also, when thinking Pseudoscience, think diet pill commercials.