Chapter 6 is where you will learn about Operant Conditioning, which is a process they use in animal training. Operant conditioning is the modification of behavior through the use of consequences (reinforcers and punishers). Skinner is well known for his use of Operant Conditioning. He had many experiments were he used Operant Conditioning on animals to act and do things he wanted them to do. Skinner's methods of animal training are still used today. Dog trainers used Operant Conditioning to train dogs to do a variety of different things. Another example of Operant Conditioning used today in animal training is the in dolphins at SeaWorld. Trainers use a variety of whistle, hand signals and food to get the dolphins to do certain tricks. You can see what i am talking about in the second video below. The first video is a video of one of Skinner's Operant Conditioning he used on a pigeon, where he used food as a positive reinforcement to get the pigeon to act in a certain way.
http://www.youtube.com/watch?v=I_ctJqjlrHA&feature=player_embedded#!
http://www.youtube.com/watch?v=D8AvEstX_3E&feature=related
I am still amazed at how the whole Operant Conditioning works. It is crazy how you can get animals to pick up the message that you are sending them to do. They understand and are aware of what is being asked to do. I wonder how far in depth someone can take the Operant Conditioning in working with animals!