The link to the image above is an ad for the new Olympus focus camera. Now, every ad that is produced is obviously trying to get a point across about why someone should buy their product. They want to get a clear message out. This all relates to psychology and our classical conditioning learning capabilities. Classical conditioning is similar to a chain effect, one part of the conditioning relies on another. It starts with the conditioned stimulus (CS) which leads to the unconditioned stimulus (US), which then goes to the unconditioned response (UR) and finally to the conditioned response (CR). That is what the classical conditioning looks like structurally, now let's look at the example from the image above. The ultimate message that the ad is trying to show is that this new camera offers incredibly fast and clear focus. Now we can look at how the ad is trying to get these emotions out step by step. The conditioned stimulus is the camera itself. The unconditioned stimulus would be the beautiful woman. The unconditioned response is excitement, and the conditioned response is excitement and desire to get the camera. That is an example of how an ad tries to manipulate your emotions to try and convince you to purchase their product in relation to the classical conditioning learning!