In politics, it seems as though money is just as important as the issues. I examined the websites of three different politicians that seek your decision, just in slightly different ways. For Barack Obama, it seems as though he is utilizing the foot-in-the-door technique of persuasion when he asks are you in? with a request of your email address and zip code. By doing so, he isn't blatantly saying that you should give him your money, but he is now capable of sending you emails and letters. For Mitt Romney, it seems as though he is using the door-in-the-face technique because the first page of his website asks for your donation amount, as well as other personal information, even including your occupation. Finally, it appears as though Ron Paul isn't utilizing either of the aforementioned strategies. Of the 11 tabs on his main page, donate doesn't come until number six. It seems as though he is more concerned about his message than actually getting your donation. This would normally not make sense in a typical election, but in the case of Ron Paul it is evident that his chances of being nominating are minimal and he is therefore pushing his ideology first and foremost in order to have some influence on the next administration's policies, whether Romney or Obama.