Apple agreed to buy online music company Lala Media Inc. on Friday, possibly showing their attempt to expand its digital music services.
Lala differs in its service with Apple's iTune: They let users to pay 10 cents per music for permanent access to play the "Web songs," which is known as the cloud system for Lala users, New York Times reported.
According to Wall Street Journal, the three-year-old company based in Palo Alto, Calif. does not let music to be downloaded into the user's computer or portable device.
If Apple incorporates the cloud system into their music service, a user's music library would be playable on any of the Web-connected mobile devices.
An Apple spokesman, Steve Dowling said the company "buys smaller technology companies all the time, and we generally do not comment on our purpose or plans."
The Washington Post reported Lala recently integrated into Google to let people sample free music through its site, Onebox. Also, Lala made a deal with Facebook to allow its users to give songs as a gift.