American Press Institute offers "Storytelling Innovations" Workshop
By Rachel Johnson
The Minnesota Journalism Center partnered with the American Press Institute to host “Storytelling Innovations,” a multi-day workshop designed for print reporters and editors who need to become multi-media storytellers; online journalists who want help in integrating their efforts with their print colleagues; and senior editors and writing coaches looking to transform the storytelling culture of their newsrooms.
The workshop featured national speakers and local experts including Joel Kramer, who discussed his new online venture MinnPost, and Regina McCombs from the Star Tribune. Participants learned about crowd sourcing, mobile journalism, multimedia storytelling, digital storytelling opportunities and alternate storytelling. Attendees learned new storytelling skills that will help them to better engage readers on multiple platforms as the newspaper industry continues to change.
A highlight for workshop attendees was visiting Minneapolis’ Midtown Global Market for a storytelling exercise and then a group dinner.