Daily life at The Minnesota Daily

Editorial Division

Emily Banks


2007-08 Minnesota Daily leadership, left to right: Katherine Groth, Michael Marino and Emily Banks.
Photo by Stacy A. Bengs

The editorial division includes the people who write and edit stories, shoot videos and photos, and design and edit the pages. This semester, the Daily has overhauled the way its multimedia department works, providing more photos, videos and online packages. We've begun creating unique Web pages for special projects, including the series called My Life in Kenya and a project on breast cancer awareness. The Daily is broadening its storytelling methods whether it's online or in print. Expect to see more alternate story forms -- stories told through charts and Q&As -- and blogs from student group leaders. We've also expanded Backtalk, which now offers the sassy Where Life Meets Style column, a look at trends and style on Wednesdays. In late October, we began teasing stories and the special weekly sections with cut-out photos behind the flag. As the semester and year progress, we'll continue to introduce new features both in print and online to stay fresh and innovative.

Administrative Division

Michael Marino
The administrative division at the Daily has been hard at work all semester striving to provide the utmost support for the other divisions of our organization.  The administrative division comprises survey research, human resources, information systems, online as well as communications and development.  This past semester, survey research conducted a large internal survey to get a sense of our office environment for the first time in several years.  Human resources implemented its annual Manager's II Training, an advanced day-long training session, in October.  Information systems and online are hard at work keeping all of the technology in our office as well as our Web site fully functional in addition to working on several projects of their own.  Also, our communications and development department is strategizing on effective ways to communicate to our staff as well as show our organization's appreciation of their work. We in the administrative division are proud of our work this past semester and are looking forward to a great spring.

Business Division

Katherine Groth
The business division at The Minnesota Daily consists of about 45 students in sales, marketing, distribution, advertising production and finance. This semester, the business division has enjoyed great success by generating strong levels of sales and improving fiscal decision making. We are currently creating new guidelines for internal purchasing as well as for receiving on-time payments from our advertising clients. We strive to achieve a balance between our online and print advertising sales. We encourage clients to use a multifaceted marketing approach and to take advantage of both mediums. In the marketing and advertising production departments, we have been working hard to improve the professionalism and quality of the marketing campaigns, advertisements and promotions this semester. We aim for cohesion and connectivity in everything the Daily puts out to the University community. This requires close interaction with the community as well as the editorial and administrative divisions of the paper. Finally, we are seeking external contacts and mentors to help with sales, marketing and advertising, as there is always room to grow and learn. Everyone should look forward to amazing transformations of the Daily this coming spring.



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This page contains a single entry by cla published on March 13, 2009 9:19 AM.

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