Daily life at The Minnesota Daily
2007-08 Minnesota Daily leadership, left to right: Katherine Groth, Michael Marino and Emily Banks.
Photo by Stacy A. Bengs
The administrative division at the Daily has been hard at work all semester striving to provide the utmost support for the other divisions of our organization. The administrative division comprises survey research, human resources, information systems, online as well as communications and development. This past semester, survey research conducted a large internal survey to get a sense of our office environment for the first time in several years. Human resources implemented its annual Manager's II Training, an advanced day-long training session, in October. Information systems and online are hard at work keeping all of the technology in our office as well as our Web site fully functional in addition to working on several projects of their own. Also, our communications and development department is strategizing on effective ways to communicate to our staff as well as show our organization's appreciation of their work. We in the administrative division are proud of our work this past semester and are looking forward to a great spring.
The business division at The Minnesota Daily consists of about 45 students in sales, marketing, distribution, advertising production and finance. This semester, the business division has enjoyed great success by generating strong levels of sales and improving fiscal decision making. We are currently creating new guidelines for internal purchasing as well as for receiving on-time payments from our advertising clients. We strive to achieve a balance between our online and print advertising sales. We encourage clients to use a multifaceted marketing approach and to take advantage of both mediums. In the marketing and advertising production departments, we have been working hard to improve the professionalism and quality of the marketing campaigns, advertisements and promotions this semester. We aim for cohesion and connectivity in everything the Daily puts out to the University community. This requires close interaction with the community as well as the editorial and administrative divisions of the paper. Finally, we are seeking external contacts and mentors to help with sales, marketing and advertising, as there is always room to grow and learn. Everyone should look forward to amazing transformations of the Daily this coming spring.