From the Office of the Publisher

EDITORIAL: Holly Miller
mndailystaffSM.jpg
The editorial division of The Minnesota Daily is made up of the newsroom, the sports department, the arts & entertainment department, the editorials and opinions department, the multimedia department and the production staff, which includes copy desk and layout design. Our team of employees is responsible for writing content for the paper, editing the content, and shooting or creating visual elements like videos, photos, graphics and layout designs.

mndailystaff.jpgIn May, Holly Miller, Brandon Quittem and Ashley Williams (left to right) took over the editor in chief, business operations officer and president roles, respectively, at The Minnesota Daily. They make up the Office of the Publisher and continue to ensure the health of the University of Minnesota's 109-year-old publication. Last fall, The Minnesota Daily was recognized with several awards by the Associated Collegiate Press. Read more on page 28.In May, Holly Miller, Brandon Quittem and Ashley Williams (left to right) took over the editor in chief, business operations officer and president roles, respectively, at The Minnesota Daily. They make up the Office of the Publisher and continue to ensure the health of the University of Minnesota's 109-year-old publication. Last fall, The Minnesota Daily was recognized with several awards by the Associated Collegiate Press.

This year, The Minnesota Daily focused on producing more in-depth reporting projects to provide our reporters with the opportunity to spend more time on a story and really dig deep into an issue. This has yielded some great pieces of journalism on topics such as University of Minnesota athletics, political candidates, research at the University of Minnesota and community issues. As many newspapers cut back their investigative and project reporters, we are giving more reporters the opportunity to do this kind of work to not only provide unique stories to our readers but also allow our staff to grow as journalists and leave the Daily with the ability to do all types of reporting.

The Daily is also making an effort to reach out to the community during this school year. We have continued efforts to connect with readers through social networking as we develop our presence on Facebook and Twitter, and we added a few events to increase reader contact. We sponsored the Daily Debates in October, featuring Minneapolis City Council candidates from Wards 2 and 3, which surround the University area. We also hosted a series of student group open houses to allow groups to come and learn more about the Daily, how to write a press release and the various publicity options we can provide.

ADMINISTRATIVE: Ashley Williams
As president of The Minnesota Daily, I focus on organization development. Since assuming this role, my division, which includes human resources, information systems, and online, has taken on many of its own projects that have aided in further development of the organization. Human resources has updated all organization policies and handbooks, improved staff orientation and streamlined department activities. Information systems has held technology training sessions to help staff develop a deeper understanding of the technology they work with on a daily basis. Additionally, information systems continues to manage any technology crises that arise. The online department has updated the organization Web site, mndaily.com, which now includes: new multimedia capabilities, slideshow and video player, new blogging system, improved archive system, promotions page, online classified section and interlinking stories to associated content. Online has also created an intranet for employees that promotes increased communication among staff.

We launched several professional development initiatives this year, including a monthly alumni lunch. Each month, a Minnesota Daily alumnus is invited to share his or her expertise with our staff over lunch. Topics have included job searching, integrated communications, how to cover a beat and technology within the newspaper industry. Another program that has continued to aid in both organization and employee development is the mentorship program, which pairs Minnesota Daily staff with a Daily alumnus who matches their career interests.

BUSINESS: Brandon Quittem
The business division includes the sales, marketing/communications, finance, advertising production and distribution departments.

Almost a year ago, we were forced to trim our organization's cost structure due to declining advertising revenue. Since then we have been able to operate without making further budget cuts, which is a huge achievement in today's challenging newspaper industry. The difficult economy has forced us to work smarter and while doing so we produced some tangible results. Earlier this fall, we launched our first TCF Bank Stadium Guide with Gopher football preview, which was well received by both our readers and our advertisers. Look for this special publication again next fall.

We recently established an online store, which offers Minnesota Daily merchandise, such as T-shirts, and many of our award winning photographers' photos. If you want one of the popular, "I get it Daily" shirts, log on to http://www.mndaily.com/store and purchase yours today!

Our next big project is the expansion and improvement of the already successful "Ski-U-Mah!" graduation issue. We are looking to get every college, the administration as a whole and as many students as possible involved.

The future for The Minnesota Daily is very promising. The organization is full of talented individuals who care a tremendous amount about the well-being of the Daily. We will continue to expand our online edition, improve our special issues and maintain our award winning quality to ensure The Minnesota Daily is the number one student-run newspaper in the country. •

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This page contains a single entry by cla published on April 2, 2010 2:57 PM.

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