saly0015: December 2011 Archives

Marketing Manipulation

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While reading Chapter 13 from the textbook, on social psych, I noticed that many of the ideas being addressed are quite noticeable in real life; especially, conformity. Any person that went through a public school system can tell you that conformity most definitely exists. During my time, especially in Junior High, such things such as a certain brand of sneakers, music, clothes etc, were very popular. So popular in fact, that if you did not wear those specific brands, you stuck out. For example, sketchers were very popular, and continue to be:

In essence, if you didn't conform, you weren't apart of the acceptable group. Within this same chapter they discuss celebrity endorsements, and this ties in hugely with conformity: when celebrities endorse something, honed to a certain gender or age, that specific group is very likely to buy that product. The more they purchase said product, the more popular it becomes, and the more likely that everyone within that age group will want to conform and fit in. It made me realize, that of course, marketers and companies will take advantage of this psychological state of mind as well as the insecurities that drive people to fit in, so that their product sells.

The most interesting part is that conformity and endorsement does not just stop at tangible products: it works with words as well. A couple years ago the phrase 'finna' popped up in a Black Eyed Peas song. They rap and sing, and would mostly fit in the R&B genre of music. 'Finna' means 'gonna' which of course means 'going to'. Because of one word in one song, slowly but surely 'finna' started spreading: first among those who listen to the Black Eyed Peas and similar music (because other artists were using it as well) and slowly it trickled down until almost any teenager you ask will know what it means. I believe even I've used it once or twice, even if it has been in a joking manner. But from all this, I've definitely learned one thing: psychology is, without a doubt, seen everywhere in the real world.

Now that video of conformity we saw of the people facing the wrong way in the elevator may not seem so silly, because we follow equally odd trends all the time. 'Finna' is just one trend that seems unfamiliar to many age groups, but that is what conformity is: often times it makes absolutely no sense, but we want to feel like we know what we're doing and we are apart of "the group". Still interested? Google searching 'conformity and hipsters' will bring up many hits of what is and isn't mainstream, what's cool and what's not. However, being outside of high school and the silly trends that come along with it, it's much easier to see now that cool is what you make of it.

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This page is an archive of recent entries written by saly0015 in December 2011.

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