In chapter 6, Pavlov describes how we can become conditioned to respond to a neutral stimulus that would have otherwise gone unnoticed until it is linked with another unconditioned stimulus. Which got me to thinking, have I ever been classically conditioned?
Before owning an iPhone I was unaware of the text message notifications that rang whenever some one received a text. It would go unnoticed and I would hardly react beyond being slightly disturbed by the noise. But after recently receiving an iPhone, I have been conditioned to the sound, so now when I hear the distinct ring of an iPhone text message I automatically assume it was me who received a text, along with every other iPhone user in the room. The ring started out as a neutral stimulus, then became paired with getting text messages (unconditioned stimulus), resulting in the unconditioned response to check my phone. Now when I hear the ring it has became a conditioned stimulus, that elicits a conditioned response that had previously not existed. So the next time any of you iPhone user hear the notification in a room full people and without a second thought check your phone. Pause and consider that maybe you have been classically conditioned and are no better than Pavlov's dog.