The amount of adverting we are subjected to in our daily lives has increased dramatically, it has got to the point where one can hardly turn his/her head without seeing a wide array of media images. Here is the perfume video of Chanel:
http://www.youtube.com/watch?v=aRV-2_Un-kk&feature=related
Primarily advertising is a vehicle for business and it aims to sell product. A good advertiser really good at manipulating customers emotion. In the coco mademoiselle perfume commercial advertising, a beautiful woman appears with a passionate song, about 39 seconds, three man wearing black clothes chasing after her, and also every time she pass by, no matter man or woman will look at her, which gives customers a feeling that if you wear this perfume, you will become this gorgeous lady. During the whole video, everything is nice and amazing. According to classical conditioning, in this specific case,
Unconditioned stimulus(UCS) is the beauty and the song,
Unconditioned Response(UCR): make us feel excited.
Conditioned Stimulus(CS) is the perfume
Conditioned Response(CR) give us a good feeling and excitement.
The strategy is very reasonable, because in many of these types of advertisements there are women in compromising positions, these ads draw us in and make us think that we can be better and more beautiful of we have the product.
Its one of those universal truths that everyone knows what the ad campaign is saying. The problem is the ads are seen on a huge billboard as a car is speeding by. THe person only has a few seconds to look at the car and woman. In those few seconds you are not analytical about what the ad is saying and the CR and UCR.