Money isn't always evil.
When you are dealing with a population of such a large size with such variance in morals, you really do have to find something that can appeal to all of them. Money! Our country doesn’t run on our morals (though it is nice to think) as much as it does on money and economic advancement. We are capitalists not socialists. Look at what the prospect of money has done to the work force. It’s hard to imagine many people going to work if they weren’t being paid. Would you ever think that if we appealed to people’s “better side� and told them that it would better our society if they worked for free, that many people would go to work willingly? It’s a wonderfully idealistic thought and completely unrealistic. The same thing applies to leading sustainable lives. We need incentives if we are to limit our freedom!
People have talked a lot about the wealthy who are unwilling to comply or just don’t care and continue to drive their SUVs. However, I think that one demographic we often forget in our society is the lower class working families who are struggling just to survive. How could you possibly care what is happening to your environment if you can barely support yourself and your family? The tactic of appealing to people’s emotions and their “better nature� cannot be feasible when there are so many other things to worry about in our world for many people. Of course I’m not saying that such people don’t care, but that for humans, survival is always most important. If you can’t survive now, what difference does it make what happens in the future?
The ability to have time or means to take care of the world is a privilege that many people don’t have. Before we are to tackle this issue at a global(or even national) level in terms of appealing to people’s “better sides�, we must eliminate all other factors that are most immediately important. Only when there are no wars or famine or squalor, can we expect everyone to think of what we are doing to future generations. Until than we have to think in terms of self-interest. Many people don’t have any other way to live.