A Crisis in Print Journalism?
Wow. There's an interesting article in the NY Times today about the newspaper industry. It turns out that all these media corporations who've been squawking that newspapers are dying and cited all these drops in circulation, have only just given up on certain demographics and let them drift away because the advertisers aren't interested in them. The Dallas Morning News, LA TImes, and ( I would include) our very own Pioneer Press.
It leads with stats about the drop in circulation and then segues into filling out their argument that newspapers are doing this on purpose by quoting a marketing exec. He is followed by facts from a newspaper association showing how it makes economic sense to stop trying to get certain demographics.It then gives examples from papers, even the Times.