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"In fact, advertisers put a huge amount of time, money, and creativity into figuring out how to create images of beautiful bodies that are heavy on attitude, style, associations with pleasure, successs, happiness. The most compelling images are suffused with "subjectivity"- they speak to us, they seduce us. Unlike other kinds of "objects" they don't let us use them in any way we like. In fact, they exert considerable power over us-over our psyches, our desires, our self-image." (Bordo 186).