Can't get no satisfaction
4. How can we be both the "eternal consumer" yet "permanently denied" satisfaction?
In our group we discussed the old idea that "money can't buy happiness". A person may have plenty of money to buy that top of the line product that just came out, but there will always be another new top of the line product on its way. This creates a never-ending cycle of trying to "keep of with the Jones' ". A person that continues to buy the latest and newest gear to seek satisfaction will continually be disappointed when they discover that once they get the product in their hands it is already old.