Greenbook webinar: 2013 market research predictions
Greenbook recently hosted a webinar regarding upcoming industry trends in 2012.
-Marketers are trending toward "do-it-yourself" research (like Survey Monkey)
-Analytics are becoming marketers' primary focus and are becoming highly integrated
-Qualitative and quantitative research are becoming less distinct and they will continue to merge with qualitative items being included in quantitative methods (like surveys) and vice-versa
-Mobile surveys will continue to gain popularity among consumer-oriented surveys and as so, will lead to shortened survey lengths and more streamlined research objectives across all mediums/projects
-On the other hand, it will become increasingly important to consider the results of other survey sources as mobile and social media research can lead to biased results towards specific demographics and behavioral audiences