mQuest: mobile survey app

| No Comments

Screen Shot 2012-11-30 at 2.08.51 PM.png

With mobile usage ever increasing, it was only a matter of time before mobile survey apps became a new trend. Here, we look at the pros and cons of mQuest, one of the leading mobile survey apps.

Pros:
-The survey can be corrected in realtime, even when it is ongoing, to control for any errors or confusing items that may be discovered.
-Surveys can be supplemented with embedded visuals, audio, and videos.
-Surveys can be translated into multiple languages, allowing for diverse samples of people to participate.
-Built-in "plausibility checks" to control for wrong inputs.
-Fast (information is saved as survey is taken) and FREE.
-Survey questions can be made in many different formats.
-Works for both Android and Apple devices.

Cons:
-Limited amount of questions that one can ask on a mobile device.
-Questions on a mobile device cannot be too complex since people are on-the-go.
-Not everyone owns or has access to a mobile device.

Overall, mQuest seems to have more advantages than disadvantages, however, researchers must make sure that mobile surveys actually make sense for the data they are trying to collect. Just because mobile technology is a growing medium doesn't mean it is the right medium for all research studies.

mQuest's website

Leave a comment

About this Entry

This page contains a single entry by corey031 published on November 30, 2012 2:11 PM.

Can observational research ever trump experimental research? was the previous entry in this blog.

'Tis the season for...surveys? is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.