expression coherent needs it who
Today I went to get coffee in the cafeteria and saw they were selling rice krispie treats for $1.59. I mean, whoever decided to market oversized rice krispie treats at this price is a genius. Here's why: (a) The marginal cost of making a rice krispie treat is nil. (b) Make the bars really big, and put an inflated cost on them, and place them at Starbucks-esque places, and people will suddenly think they're getting something special. (c) They fit into a place where other pastries don't--they're relatively low-fat, in comparisons to donuts/danishes/scones/muffins. So they have a unique niche while still feeding crab-craving.
As I said, genius.