For the brainstorming session, I found it pretty difficult to get a wide range of people that were all free for an hour. Good thing I have five other roommates that wanted to help me out! The people involved in the session are all pictured here:
From the left to the right there's Xavier, Emily, Simge, Anna, and Becca (who originally was reluctant to do the brainstorming, which explains her face...)
To start off, we did an improv game that I made up, kind of going off the "Red Ball" game we learned at Huge. The game was to throw an invisible object at another person in the circle, making the noise that the object would make. The other person would have to then pretend to be hit by a completely different object, and make the noise that that object would have made. People ended up getting really into it, and Xavier even fell on the ground at one point after getting "hit" by an especially heavy object.
QUESTION ONE: How might we make the holiday shopping experience easier and quicker to navigate?
After we were playful and in a creative mood, I set them up with markers and index cards. I had to explain a couple times that no, they didn't have to be possible, and that actual products were encouraged (Emily insisted that the best products were phone apps), but then we were on our way!
For the 20 minute session, we averaged about 0.42 ideas per minute.
I mainly chose the ideas that people had voted for the most. It was surprising how many ideas people thought were both useful and creative! Here are a couple favorites.
QUESTION TWO: How might we increase the emotional value or meaningfulness of a holiday gift?
This one seemed more difficult, because it dealt with something more personal. However, we got a lot more creative answers with this question, probably because there aren't too many products out there with the sole purpose of increasing emotional value. A lot of these ideas were also illegal, and involved a lot of stalking and breaking into people's homes. The average amount of ideas per minute was about 0.4 for the 20 minute session. Again, to pick my favorites, I mainly chose the ones who were voted for most. Here they are!
Everyone did a great job at coming up with creative ideas, and they were really supportive of everyone else's ideas, too! The biggest issue we had was people having side conversations about the ideas during the sessions, but that happened rarely. It was cool how much people got into it, and Becca even admitted that she had a fun time afterwards!