1. Do not share details of company visits and any information that is proprietary or could be considered confidential.   Remember, companies generously volunteer their time and resources when hosting Carlson. If you enjoyed the visit and/or learned something, feel free to say that.  If not, then simply say nothing.  This is not only a professional courtesy to your hosts, but also protects yourself.  After all, you never know who may be reading your blog and how it may be perceived by not only friends and family, but also peers and prospective mentors and employers. 

  2. Weblogs, video, photos and other forms of online discourse are individual interactions, not corporate communications. The Carlson students who blog are therefore personally responsible for their posts and handling of potential comments.

  3. Be mindful that what you write will be public for an extended period of time – protect your privacy.

  4. Write in the first person. You must make it clear that you’re speaking for yourself and not on behalf of The Carlson School of Management.

  5. Respect your audience. Do not use ethnic slurs, personal insults, obscenity, etc.  Show consideration for others’ privacy and be sensitive about topics that may be considered objectionable or inflammatory – such as politics and religion.

  6. Respect copyright, fair use and other relevant disclosure laws. In addition, read and observe the University of Minnesota UThink's Service Guidelines and Descriptions.

  7. Take care when publishing photos or videos of other people, make sure you have their approval – some people object to being featured in online media.

  8. If a member of the media contacts you about The Carlson School of Management-related blog posting or requests Carlson School information of any kind, contact Dawn Skelly, Carlson School Relations, dskelly@csom.umn.edu.


Get loyal readers; create excitement with your Education Abroad Blog

  1. Add value. Provide worthwhile information and perspective.

  2. Make things easy. Blogs are meant to be read, so make reading your blog easy. Keep paragraphs short (2-3 sentences). Use bullets and lists as much as possible. Shorten long posts by linking to the rest of the story (jumps). Say it with pictures (and videos) as much as you can.

  3. Link to it! When you start writing, remember the Web is all about links. When you see something interesting and relevant, link to it. You’ll be doing your readers a service, and you’ll also generate links backs to you – a win-win situation.

  4. Here’s an example of a sample blog from Australia:

Sample Australia

Accessing the Internet for Blogging

Internet Access at Your Host School