Divide and Conquer
Now we have begun diving parts of the project. Learning about the Pet Food industry in other countires can be quite daughnting. I have now been put in charge of finding the strengths, opportunities, weaknesses and threats of Cargill moving into the Russian Federation. I am excited because I have a bigger country, so it should be more exciting to see what Cargill could do in the country. There are also, intuitively, more complex barriers to entry with Russia. Dealing with and finding ways around the beauacracy of the country could be a project all to itself. However, the effort might be worth it because of Russias huge market size. But we will see.
It's time to really dive in now!