Go to HHH home page.
Smart Politics
 


Ann Romney and the Politics of Family

Bookmark and Share

Only one other national convention speech by a presidential nominee's wife in history has incorporated as many family unit buzzwords as Ann Romney Tuesday evening (Hillary Clinton, 1996)

annromney10.jpgAlthough she professed her speech was "not about politics," Ann Romney undoubtedly delivered a political speech Tuesday evening.

One of the dominant themes emerging from the commentary and media analysis after Ms. Romney gave her speech to the Republican National Convention was that she "targeted" women and attempted to close the gender gap which currently gives Barack Obama a significant advantage with female voters.

The subtext to such an analysis is that Romney incorporated key code words and issues into her speech that would trigger a sympathetic response from women to her and, by extension, her husband Mitt.

Such code words typically include references to children, families, moms, parents etc.

So how does Ann Romney rate in the annals of speeches from the wives of presidential nominees in using the political language of the family unit?

A Smart Politics content analysis of national convention speeches by the wives of presidential nominees finds that Ann Romney's address was second only to Hillary Clinton's 1996 DNC speech for the most references to family, children, women, and other members of the family unit.

Smart Politics examined the 10 speeches delivered by presidential nominees' wives since Barbara Bush delivered the first such prepared remarks at the 1992 Republican National Convention.

More than two-dozen family unit keywords were tracked such as references to children (e.g. sons, daughters, kids, boys, girls, babies, grandchildren), women (e.g. moms, mothers, wives, sisters, grandmothers), men (e.g. dads, fathers, brothers, grandfathers), and other non gender-specific words (e.g. parents, grandparents).

Ann Romney's 2012 speech included 75 such 'family unit' references - good for second most among the 10 speeches delivered since 1992.

Ms. Romney sometimes incorporated family unit buzzwords to discuss her own autobiography:

"I am the granddaughter of a Welsh coal miner who was determined that his kids get out of the mines. My dad got his first job when he was six years old, in a little village in Wales called Nantyffyllon, cleaning bottles at the Colliers Arms. When he was 15, Dad came to America."

"Inside the houses that lined the streets of our town, there were a lot of good fathers teaching their sons and daughters those same values. I didn't know it at the time, but one of those dads was my future father-in-law, George Romney."

On other occasions, Romney delivered these keywords to speak more generally:

"And if you listen carefully, you'll hear the women sighing a little bit more than the men. It's how it is, isn't it? It's the moms who always have to work a little harder, to make everything right. It's the moms of this nation -- single, married, widowed -- who really hold this country together. We're the mothers, we're the wives, we're the grandmothers, we're the big sisters, we're the little sisters, we're the daughters."

Included in Ms. Romney's speech were 27 different references to children - also the second most of any nominee's wife in a convention speech.

"As a mom of five boys, do we want to raise our children to be afraid of success? Do we send our children out in the world with the advice, "Try to do... okay?"

But as densely populated as Ann Romney's speech was with these "family" code words purportedly meant to evoke a particular response from women, it was still a far cry from the speech Hillary Clinton gave at the 1996 Democratic National Convention.

Then First Lady Clinton injected 104 'family' references into her speech overall, including a whopping 46 about children - nearly 20 more than any other nominee's wife.

"There are volunteers tutoring and coaching children. There are doctors and nurses caring for sick children, police officers working to help kids stay out of trouble and off drugs. Of course, parents first and foremost are responsible for their children. But we are all responsible for ensuring that children are raised in a nation that doesn't just talk about family values, but acts in ways that values families." - Hillary Clinton, 1996 DNC

Michele Obama's 2008 speech currently ranks third by incorporating 73 family unit buzzwords followed by Laura Bush in 2004 with 68, Cindy McCain in 2008 with 57, Tipper Gore in 2000 with 51, Barbara Bush in 1992 with 49, Laura Bush in 2000 with 43, and Teresa Heinz Kerry in 2004 with 33.

The only speech which cannot be said to have politicized the family unit is Elizabeth Dole's in 1996, in which she injected just six such references in her address.

Over the 10 speeches delivered since 1992, the average number of family buzzwords used by the wives of nominees is 56, with the following records now in place:

· Hillary Clinton (1996) with 21 references to "family" or "families."

· Clinton with 18 references to "parents."

· Laura Bush (2004) with 12 references to her "husband."

· Cindy McCain (2008) and Michele Obama (2008) with nine references to "moms" or "mothers."

· Tipper Gore (2000) with nine references to "dads" or "fathers."

Clinton was also the only speaker to incorporate family unit references all the way out to aunts and uncles.

Family Unit Buzzwords Delivered in National Convention Speeches by Wives of Presidential Nominees

Spouse
Year
Family
Child
Women
Men
Other
Total
Hillary Clinton
1996
21
46
8
10
19
104
Ann Romney
2012
4
27
16
24
4
75
Michele Obama
2008
9
23
19
18
4
73
Laura Bush
2004
5
16
19
25
3
68
Cindy McCain
2008
8
14
14
21
0
57
Tipper Gore
2000
18
6
8
17
2
51
Barbara Bush
1992
19
23
3
3
1
49
Laura Bush
2000
6
21
3
7
6
43
Teresa Kerry
2004
6
6
7
10
4
33
Elizabeth Dole
1996
1
2
1
1
1
6
 
Total
97
184
98
136
44
559
"Other" includes non-gender specific references to parents and grandparents. Data compiled by Smart Politics.

Follow Smart Politics on Twitter.

Previous post: Is Connecticut a Battleground State?
Next post: Ann Romney Sets the Mark

1 Comment


  • A well designed family oriented speech by Romney's wife isn't going to make much of a dent on the horrendous Republican platform Romney represents. Their disrespect and contempt for women is infamous...voted against equal pay for women, voted down the violence against women bill, force victims of rape who become pregnant to carry it to term, defunding Planned Parenthood, and rabidly against contraception. With a platform like that, using key words in a speech to win the minds of women would be like putting pimple cream on an erupting volcano.

  • Leave a comment


    Remains of the Data

    Which States Have the Longest and Shortest Election Day Voting Hours?

    Residents in some North Dakota towns have less than half as many hours to cast their ballots as those in New York State.

    Political Crumbs

    Mary Burke: English First?

    While multiculturalism and bilingualism are increasingly en vogue in some quarters as the world seemingly becomes a smaller place, one very high profile 2014 Democratic candidate does not shy away from the fact that she only speaks one language: English. In an attempt to highlight her private sector credentials working for Trek Bicycle, Wisconsin Democratic gubernatorial nominee Mary Burke boasts on her campaign bio page how she made great strides in international business dealings...while only speaking English: "Despite not speaking a single foreign language, she established sales and distribution operations in seven countries over just three years." Note: According to 2010 Census data, nearly half a million Wisconsinites over five years old speak a language other than English at home, or 8.7 percent, while 4.6 percent of Badger State residents do not speak English at all.


    Does My Key Still Work?

    Much has been made about Charlie Crist's political transformation from Republican to independent to Democrat en route to winning the Florida GOP and Democratic gubernatorial nominations over a span of eight years. Party-switching aside, Crist is also vying to become just the second Florida governor to serve two interrupted terms. Democrat William Bloxham was the first - serving four year terms from 1881 to 1885 and then 1897 to 1901. Florida did not permit governors serving consecutive terms for most of its 123 years prior to changes made in its 1968 constitution. Since then four have done so: Democrats Reubin Askew, Bob Graham, and Lawton Chiles and Republican Jeb Bush.


    more POLITICAL CRUMBS

    Humphrey School Sites
    CSPG
    Humphrey New Media Hub

    Issues />

<div id=
    Abortion
    Afghanistan
    Budget and taxes
    Campaign finances
    Crime and punishment
    Economy and jobs
    Education
    Energy
    Environment
    Foreign affairs
    Gender
    Health
    Housing
    Ideology
    Immigration
    Iraq
    Media
    Military
    Partisanship
    Race and ethnicity
    Reapportionment
    Redistricting
    Religion
    Sexuality
    Sports
    Terrorism
    Third parties
    Transportation
    Voting