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Carlson School of Management Web Redesign Project

Be. Belong. Become.

Our three MBA programs truly are exceptional. Bloomberg Businessweek ranked our Full-Time Program as No. 1 in job placement last year and the Part-Time Program is 9th in the country according U.S. News & World Report.

However, rankings alone don't tell the whole story. At the Carlson School, we focus on really transforming lives through hands-on, high touch business education. Our intensely experiential MBA programs can take a soldier in the National Guard and help her become a marketer at General Mills or help an AP reporter become a consultant at McKinsey.

Earlier this month we launched an advertising campaign focused on the idea that we recruit a variety of students with different backgrounds - students who can "be" who they are, they can "belong" to this community and "become" whatever they want to be in business. With this "Be. Belong. Become." campaign, we filmed our students and recruiters to promote some of these success stories. One of the students featured was Ryan Aytay, an alumnus of our Full-Time Program who is vice president of Business Development at Salesforce.com in San Francisco.

I encourage you to watch Ryan's video and the others on the MBA website. They do a wonderful job of capturing what makes our MBA programs so special.

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