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MHTA Spring Conference to Focus on Innovation


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The Minnesota High Tech Association (MHTA) will be hosting its annual Spring Conference April 30 at the Minneapolis Convention Center. In alignment with its vision to fuel Minnesota's prosperity through innovation and technology, the conf erence will focus on innovation.

Jim Link, author of The New Creativity will close out the day with a discussion of creativity. In his book, Link challenges the conventional wisdom around creativity, replacing it with a new way of thinking that he finds both surprising and simple: Creativity is not a latent ability unleashed through wackiness or play. It's a skill. And like any other skill, creativity is built by learning and applying the right disciplines.

Link argues that the key to building greater creativity - is making idea-links -- the hidden idea-making elements that serve as raw material for making connections. The more idea-links you make, the more creative you become.

Jim Link started one of the world's first idea companies in 1994. Since then, he has brought new thinking to more than 100 companies across 160 different product and service categories. Developed over thirty years of hands-on new product innovation, Link's approach to creativity has attracted many of the world's biggest corporate innovation leaders, including 3M, Cargill, General Mills, New Holland, and Nestle. His carefully developed methods have brought proven success and his engaging speaking style.

Link's presentation promises to be an eye opening, engaging session about how we can all increase our innovative thinking and creativity.

The morning keynote will be delivered by Scott Durschlag, Senior Vice President of Digital and Marketing for Best Buy and President of BestBuy.com and eCommerce for Best Buy Co., Inc. Durschlag will discuss his innovative approach to leadership, as the leads Best Buys e-commerce division. Breakout session tracks will include topics around Leadership, IT, R&D, Healthcare and Mobile Technology.

Each year the event draws over 1,100 technology professionals - this is a great opportunity to meet other technology leaders focused on growing technology and innovation here in Minnesota.

Learn more about the conference and speakers here: www.mhta.org/network/spring-conference/. Register soon, early bird discounts expire April 2!

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