Originally, this box of Strawberry Delight Frosted Mini Wheats claimed to improve kids' attentiveness by as much as 20%!
In reality, this healthy-seeming cereal contains a lot of sugar! Here it is with a more honest label...
Attached is the lesson plan associated with these photos:
MEDIA LITERACY LESSON PLAN.docx
Here is an overview of the lesson plan:
Grade level: 5th grade
Time needed: 4 class periods
Focus: This lesson will encourage students to become more aware of how the food they eat is advertised and also help them develop Photoshop skills.
a. Students will identify structures used in media arts such as chronological and spatial (22.214.171.124.3)
b. Students will describe how media arts communicates meaning (126.96.36.199.2)
c. Students will justify personal interpretations and reactions to a variety of media artworks (188.8.131.52.1)
-Web article "Food Smarts: Understanding Food Labels" from http://pbskids.org/itsmylife/body/foodsmarts/article4.html
-Youtube video: "Canada Dry: Jack's Ginger Farm" (http://www.youtube.com/watch?v=ZEnDnebeCw4)
-Youtube video: "Food Ad Tricks: Helping Kids Understand Food Ads on TV" (http://www.youtube.com/watch?v=fUjz_eiIX8k)
-Examples of misleading fast food advertising from http://www.listoid.com/list/117
On a daily basis we are fooled by advertisements. Whether is how a model looks in magazine, actors look on television, food looks in a commercial or even how action movies are made; our eyes get tricked on a daily basis. It is up to the viewer to discover what is fact vs. fiction. Over the last thirty years, scientists have had a better understanding of the role of diet in chronic disease risks. In the United States, diet is now believed to the fourth of the top 10 causes of death. (Mathios) These facts are alarming, but true. It is a matter of health that students become aware of what they are viewing and make educated decisions on what's reality from truth on their own.
In the 1970s and 1980s, the Federal Trade Commission considered restrictions for the advertisements of certain food containing false advertisement. (Wilm) Since then, there have also been several other laws made based on what can be said and how far food industries can push the truth. It is almost a guarantee that if you were to look into your food cupboards, there would be lies staring you in the face. In this assignment you will be detecting these on your own, you are welcome to look in magazines, your cupboards or on the Internet for inspiration. After the student has picked out a label they will be responsible for researching what the real ingredients are or the real facts.