Assignment 7: Idea Selection and Pitch
My Theme: Ice Hockey
If you have not been following my blog, here is one of the problem statements I have been working with:
1. Natalie is a hockey lover who wishes to be able to participate in the sport; however, she finds ice skating too difficult to master.
From last week's assignment, here are my top five ideas:
1. Heat Sensitive Gloves
3. Train Track Skates
4. Interchangeable Skates
5. Lotus Blade
Based on survey results from last week, the Heat Sensitive Gloves were the most wanted by responders (86% said they would buy for $40). However, after researching how many of this sort of product are already on the market, I did not feel as if they had a competitive advantage. The idea that seems to be the most promising based on the Pugh chart is the Interchangeable Skates. From the survey results last week, 72% of responders said that they would buy the product for an average of about $85. This is the only idea that received a + for competitive advantage.
Here are a few different names I thought of while brainstorming: SkaterRoll, AdjustaSkates, Blade Change, SwitcherSkates, Interjustable Skates, ICA Skates (InterChangeAble), Blade Changers, Transformer Skates, ModiSkates, AlterSkates.
Based on an impromptu survey with a few people around me, SwitcherSkates is the name that is the clearest and most desirable.
**I don't know why this image is so distorted - on my computer it is fine, but for some reason when I upload it it gets stretched. Sorry!