Study Looks At How Small Retailers Can Compete Against Discounters

"Study Looks At How Small Retailers Can Compete Against Discounters"
by Staff, Furniture World magazine, July 9, 2007
Authors Kim Johnson, Ph.D., a professor in the department of Design, Housing, and Apparel in the College of Design at the University of Minnesota, and doctoral candidate Jaeha Lee give retail designers, store planners, and independent retailers an in-depth look into the consumer preferences and expectations of people living in small towns. More than half of the 328 participants in their study shopped with independent retailers several times a week.

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