Hokanson presents at European Conference on Creativity and Innovation

Brad Hokanson (Graphic Design) presented "Presenting our own [his]tories," an story telling workshop for participants at the European Conference on Creativity and Innovation (ECCIX) in Copenhagen, Denmark. Hokanson also presented results of his research, entitled "Measuring Creativity: Two Studies."

Additionally, Hokanson was cited in Borsen, a Dutch newspaper (translation by CDes IT Director, John Grosen):

Storytelling is a tool which, since Rolf Jensen's "Dream Society" had it's days of glory, will pass on a company's messages to its surrounding world. Another approach is to use histories (possibly "lore") to understand complex ideas within companies. That is what Brad Hokanson thinks who is an architect and a lecturer in the College of Design at the University Minnesota. Ordinarily he teaches his students how they can use histories to make complex explanations more comprehensible and simple. "Histories can help companies remember, develop, divide and spread knowledge. Through a creative story-telling process it's possible to explain the most complicated ideas across the company. The effect of being able to sum up important points in only 60 seconds, therefore, is more effective than some other tools", Brad Hokanson says. But how can your company get these histories going forward and can you force people to be creative? "COSINESS is a good Danish word for what has to exist for creative stories to develop. By using histories one can stimulate creative activities with others. All have that ability but not everyone uses it. By creating the correct environment you can open up the creativity", Brad Hokanson explains and continues: "To put people together under less formal environments and let the creativity get free rein is important. You must, therefore, as a company not be afraid of informal discussion which happens at the coffee machine or over lunch. It's important to open up to informal discussion, because it's here creativity grows best", Brad Hokanson says. In order to be able to exploit creativity the best way one is obliged to create an advantageous physical environment in the company and thus creativity can grow.