Martin to present ninth annual Shocker lecture

Roger L. Martin, dean of the University of Toronto's Joseph L. Rotman School of Management, will present the ninth annual Shocker lecture on Monday, November 26, from 3:15-5:00 p.m., in the Carlson School of Management's 3M Auditorium.

Martin's lecture is entitled "Design and Business: Why Can't We Be Friends."

"As design becomes more important for business, designers and business people need to work together more. However, they tend to find the relationship difficult, challenging, and less productive than either side would wish. The purpose of the presentation is to give both designers and business people advice for working more productively with each other. It identifies the underlying schism between validity, which is favored by designers, and reliability, which is favored by business people, as the source of the relationship conflict. It then uses the key attributes of validity and reliability to form recommendations for each side to deal better with their counterparts. There are five practical and actionable things that designers can do to work better with business people and five equivalent things that business people can do to work better with designers. The presentation provides both sides a productive theory of the other and a prescription for utilizing the theory to promote more productive collaboration."

There is also a reception from 5-7:15 p.m. in the Carlson School Atrium. If you would like to attend the lecture and reception, you must RSVP to

1 Comment

The Shocker Lecture Series is an interesting approach to bringing people together with productive thinkers. Wish I could attend.