Steven McCarthy (Graphic Design) profiles his Commercial Rhetoric Art Project in the winter 2008 issue of AIGA Issues in an article entitled "Killing Me Softly with Great Graphic Design: the Commercial Rhetoric Art Project." The project offers a social, political, and economic critique by repurposing advertising material coming into our homes into a series of collages, montages, and assemblages.
"Commercial messages invade and try to take over our homes on a daily basis, attempting to persuade us to consume, consume, and consume some more. This infestation has been so gradual -- rather, we've been complicit with the enemy -- that we only feel bothered or slightly overwhelmed, but not outraged."
McCarthy writes that "one aspect of the project's message is that graphic designers have contributed to the problem of over-consumption by actually succeeding in their field."