Wright reviews Little Golden Books for Print

Bruce Wright (Design Minor Fellow) has published a review of the perennial Little Golden Books series in the June issue of Print magazine.

"Little Golden Books debuted on October 1, 1942, at a time when most children's books were beyond the budget of the average working family. Simon & Schuster priced the Golden Books at an affordable quarter each, and printed them in glorious color to boot.

...

"But the marketers at Simon & Schuster decided to forgo then-standard publishing practices, bypass the bookstores and libraries, and place the attractive books in drugstores and grocery stores, directly before their intended purchasers. The scheme worked beyond anyone's expectations, much to critics' chagrin."

Archives