Faculty and graduate students present research at ITAA conference

Faculty and graduate students in the apparel design program presented research at the annual meeting of the International Textiles and Apparel Association (ITAA):

  • Cho, H.J., & Johnson, K. K. P. (2008). Effects of an entertainment-educations strategy on perceived risks and purchase intentions concerning counterfeits

  • Kang, M., Sklar, M., & Johnson, K. K. P. (2008). Men at work: Fashioning identity

  • Kim J., & Johnson, K. K. P. (2008). Wardrobe analysis: What I love and what I wear

  • Lee, J. & Johnson, K. K. P. Relative and interaction effects of situational and personal factors on impulse buying

  • Lennon, S., Johnson, K. K. P., & Lee, J. (2008). Black Friday shopping: Self-regulation and sales promotion

  • Kang, M., Kim, J., & Johnson, K. K. P. (2008). Reflections on appearance socialization during childhood and adolescence

  • Ju, H., Kim, J., & Johnson, K. K. P. (2008). Consumer's perceptions concerning sales associate credibility

  • Ju, H., Kim, J., & Johnson, K. K. P. (2008).Young consumers' perceptions of the influence of sales associate's appearance on their emotions, cognition, and behavior