DeLong, Eicher, and Wu present at Shanghai fashion forum

Marilyn DeLong (associate dean, Apparel Design), Joanne Eicher (Regents professor emerita, DHA), and Juanjuan Wu (Retail Merchandising) gave invited presentations at the Shanghai International Fashion Forum as part of the Shanghai International Fashion Culture Festival (SIFCF) in late April.

The SIFCF is a major month-long fashion event in China, including an International Fashion Forum, Shanghai Fashion Week, Donghua Fashion Week, an international fashion fair, and several fashion design contests.

DeLong presented “21 Design – Imperative for Urban Streetwear,” Eicher presented “Dress, Fashion, & Cultural Meaning,” and Wu presented “Under the Skin of Fashion: The Application of Symbolic Interaction Theory to the Study of Chinese Fashion.”

DeLong was a judge for the design contests and both she and Eicher were featured on the Life and Fashion Channel of Shanghai Television in interviews about the state of Chinese fashion within the international context.