Last Thursday, College of Design students, alumni and retail professionals came together for our annual Retail Connect event. This year's gathering, titled Going Mobile, Getting Social... Shopping with Today's Consumers, featured marketing professionals and executives from Best Buy and Kohl's. They shared examples of what their organizations have been doing online, including what's worked, what hasn't, and what's next.
The evenings kick-off presentation featured Jim Wehmann, senior vice president of global marketing at Digital River. He discussed how millions of people from around the world are overcoming historical barriers, through avenues such as social networks, mobile commerce and App Stores, to connect with their customers online. He highlighted how this shift will significantly impact direct marketing and customer relationships now and in the future.