Redefining, Redesigning Fashion at the Goldstein Museum of Design

slide_01.jpgThe Goldstein Museum of Design  is hosting a new exhibition called Redefining, Redesigning Fashion: Designs for Sustainability. Now through May 26, you can see work on display by designers from the U.S.A., Australia, Europe, and Asia. The final designs on display were chosen by a jury of Anna Carlson, Anna Lee, and York Hu, each of whom have examples of their own work in the exhibition.

All garments are a 21st century design that incorporates recycling, repurposing, and reclaiming that redefines sustainable fashion. The exhibition explores how designers can create clothing and accessories with consideration to the environmental, economic, and social impacts. The fashion industry has many creative and cultural aspects, but the negative features such as textile waste, water pollution, and excessive carbon and energy use, are causing designers to find different options for sustainability. 

Goldstein2013 007.JPGLin Nelson-Mayson, director of the Goldstein Museum, explained that the interest in hosting an exhibit about sustainable fashion was part of GMD's, "continuing interest [in] presenting new issues in design. The guest curatorial team proposed this exhibition as a reflection of a rising trend in apparel that has captured both old methods and new approaches to sustainability in fashion." 

Since 2010, students in Professor Daniel Jasper's (Graphic Design) course GD1: Text and Image have partnered with the Goldstein to develop the graphic identity for exhibits at the museum. This year, a design by Ellen Schneider, a senior graphic design and marketing student, was selected by the GMD staff, the exhibition curators, and College of Design graphic designer Jeanne Schacht. Her work is currently being used for the exhibition's promotional posters, postcards, and banners.

At the beginning of the course, Jasper shared a portfolio of potential images for the student's to work with. Schneider choose the pop-tab dress (pictured above) because she wanted the promotional material to encompass the theme of sustainability. "So much depends on the photo," she explained, pointing out the vibrant colors and textures of the pop-tab dress. Her experience in Jasper's course spurred a deeper passion for the idea of branding. She was especially excited to see her image displayed as a giant banner to entrance of McNeal Hall.

Redefining, Redesigning Fashion: Designs for Sustainability is free and open to the public in the Goldstein Museum of Design, 33 McNeal Hall, Tuesday through Friday, 10 am-5 pm, and Saturday and Sunday, 1:30 pm-4:30 pm. Professor Sandy Black, from the London College of Fashion at the University of the Arts London, will give a related lecture on sustainable fashion on Thursday, February 21 at 5:00 pm in McNeal 33. Black is the author of The Sustainable Fashion Handbook.


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