Since I first began the Graphic Design program here at the U, one of my biggest interests in the field has been editorial design. I'm specifically interested in the visual composition of books and magazines, and I would love to pursue a career at a publishing company or work in-house for a major magazine.
After nearly two years of looking forward to it, I'm finally getting the chance to work on an editorial project. In my Typography class we are currently redesigning the cover, contents page, and two spreads of an existing magazine. For my project I chose to focus on First for Women magazine, which is in serious need of some design TLC. The magazine's content primarily consists of health-related articles and promotes a positive lifestyle among its wide age-range of female readers. For the purposes of this project, we were instructed to alter the magazine's target audience to make it a bit more specific. I chose to go with a slightly older demographic, focusing on health-conscious, active women between the ages of 40 and 55.
The original aesthetic of the magazine was very overwhelming and cluttered, with bright colors, huge fonts, and loud graphic elements that changed on every page. My goal was to tone down the design, make it more organized, more legible, and much more pleasant to look at overall. I redesigned the masthead to serve dual purpose as a framing element and gave the magazine a fresh color scheme to emphasize the health aspect of the publication. Before and after images of the cover are shown below:
Let me know what you think in the comments below! I'd love to hear your opinions!