The Star Tribune ran a feature today about buying the best ingredients for the best baking results for the upcoming holidays.
Pat Sinclair pulls off being educational in tone without sounding like a page out of a textbook. It is not the most entertaining feature, but I kept reading based on all the new information revealed about baking ingredients.
Each ingredient entry is short and to the point, making it a good quick read for anyone quickly scanning the lifestyle section of the Star Tribune.
The feature was effective in its message because I was quite hungry after reading all three pages, yet I was curiously unmotivated to go out and bake something myself.
Sinclair's feature is full of facts, yet short on entertainment value or motivation to push the reader into exploring the topic further.
After reading this, I now have valuable knowledge about butter, milk, and all sorts of baking ingredients that are foreign to me.