YouTube has plans to share revenue with site users
The Star Tribune is reporting that YouTube, a hugely popular internet site that allows users to upload, share, and view videos online, will soon share profits with it's users. The site is fairly new, yet was recently sold to google for 1.65 billion dollars.
One of the cofounders of YouTube, Chad Hurley, was at the World Economic Forum Saturday in Davos Switzerland. Hurley said he wanted to improve the content and quality of videos by offering some financial profit for those who upload videos to the site.
At least one other video site, Revver, has already starting implementing ideas similar to Hurley's. Hurley didn't provide any in depth information on the methods that would be used to share revenue with users.
The lead of this article provides much of the needed information, as the article is fairly short, and but is limited on details. It functions as a lead-in to the next paragraph which provides the figures and specific details to the article. It seems to be a good example of a hard news lead.
In my opinion, this article is very interesting because of YouTube's recent popularity since its inception in 2005. The site has intergrated itself into everyday life and language, and was one of the reasons that "Time" magazine choose 'you' to be the person of the year. YouTube is a good embodiment of the culture that we live in; where anything can be found on the internet, the average person's face can be all over the world in a day, and the barriers of entry to media production are much lower than ever before.
The article can be found here: http://www.startribune.com/484/story/964348.html