
This is in response to a March 26th post by Sara Wedding here.
Joke’s over. If you think those “natural food� sections in on-campus food markets were a way to eat a guilt-free meal, keep in mind our renewed contracts with Aramark and Coca-Cola- two corporations whose campus service is easy analogous to capturing the “captive market� of prisons (something Aramark specializes in.)
So those Odwalla nutrition bars and fruit smoothies you’re stuffing down, you think they’re an exception? Oh no, my dear, that’s bona fide Coca-cola with a jazzed-up flavor. That’s the same company that turned a blind eye to the violently repression of unions at several of its bottling plants in Colombia resulting in 8 union leaders dead and hundreds tortured, kidnapped and/or illegally detained; it’s the same company that sold products in India found to contain toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system.
But that was years ago, and didn’t involve Odwalla. By 1996, the California-based “natural� juice company was considered a model of social responsibility. Researchers at Adams, Harkness & Hill extolled the company for “respecting the fruit� and for its “intense caring which translates into a superior product. . . . We believe that no other juice company takes these steps to ensure the quality of its products.� Amy Domini, a founder of KLD, a socially responsible investing and research company, orchestrated the appearance of Odwalla founder Greg Steltenpohl at that year’s Social Investment Forum (SIF) conference, where she lavishly praised him and his company. One month after the conference, one child died and at least 70 people were injured after drinking Odwalla apple juice tainted by poisonous bacteria. Investigations by the New York Times and documents introduced in various court cases found Odwalla criminally negligent for ignoring a known pattern of quality, safety, and health problems at the company and culpable for withholding that information from the public. As it turns out, Adams, Harkness & Hill and KLD used highly selective data and based their conclusions primarily on company representations. Even after details of its criminal conduct became known, Domini and KLD’s Kinder declined to revise their high ratings of Odwalla.
“But Coca-Cola gives the university a lot of money!� you might say. No. Coca-Cola pays us a sum of money incomparably small to the dollars they receive in return from vending machines, sporting events, on-campus markets and restaurants.
But don’t be too quick to run away into Naked Juice territory. These bottled wonders are no less than Pepsi, a corporation with as impressive a list of civil rights violations as Coca-Cola. Pepsi, too, was selling contaminated soda in India. And one of PepsiCo's business partners, Thein Tun of Burma, was a noted business partner of the ruling Burmese military junta, which has been alleged to be responsible for some of the worst human rights violations in the world.
And despite successful PR campaigns, there’s no evidence that Naked or Odwalla promote sustainable agriculture or production, support local economies, or offer living wages to employees or farmers. Sure, Odwalla offers one farmer free land for peach farming, but that number’s just one, and it's only 20 acres. It seems like they threw that package together just so they could create a snappy flash animation about it on their website and post flyers on their coolers.
A good alternative to the corporate confusion is Columbia Gorge, an Oregon-based juice company that uses certified-organic, local produce but doesn’t overload its campaign with empty rhetoric.
But why bother with the pre-juiced juice at all? Whatever happened to drinking water and eating an apple? At over $3 for a pound of liquefied slop, we might be better off juicing our own breakfast and seeing where that pound of fruit really comes from.